What You Should NOT Do With Your Business Card
Your business card printing is one of the most important tools in your marketing campaign. As a general rule, your business cards are representations of you and your business. In fact, they are the first things that your target clients will see and read about you; and often, they are the last items that can remind your recipients that you exist.
In addition to your name and contact information, your business cards reflect a very strong message of who you are and what kind of business you have. It's definitely not simple to do as it takes a lot to design that perfect business card printing for your unique business. Hence, when you produce your tools, it is imperative that you come out with business cards that embody your values and what you stand for.
The foundation of every business card starts at the design. The design should be able to identify the kind of brand that you would want to be remembered by your target clients. That's why branding is also crucial to your business card printing. More than your name and contact numbers, your cards should be able to reflect your image. This then is the most common slip up that many marketers and business owners make - a design that leaves a lot to be desired in terms of brand and identity.
Not only that. But many of your business cards also fall short of your target clients' expectations just because you deigned to save on your costs, hence, you provided low quality paper to your print job. Surely, the recession doesn't excuse you from using low quality material for your cards. It may save you on costs but it also provides an unprofessional image to your target clients.
Here are some more of the common mistakes that you should avoid when printing business cards:
Elements that don't match.
Why would anyone in his or her right mind even think about having your elements mismatched? If you want to look unprofessional then go for it. But if you're trying to present an image that you would want your target clients to rely on, inconsistent elements are definitely a no-no.
Too many colors.
Having very limited space to work on, it would be unwise to crowd your design with too many colors. Not only does it make your business card appear too busy, but it can also overwhelm your recipients. Two shades are enough to get your message across.
Too big a logo.
Sure, your logo embodies your brand; but it should not be too big that it eats up all the space you have in your business card. Each element should be amply presented in your layout that they all blend together to create one perfect design to emphasize your brand. If any of your elements stand out, it might just confuse your target clients on what is more important, which is your message.