What are the Most Important DRTV Agency Services?
Every DRTV agency has certain services they offer and others they don't. It's not necessarily the best to find a DRTV agency that offers the most services. It would be much more beneficial to find a DRTV agency that offers the few services you need and does so extremely well. Of course, there are some agencies that offer many services and offers them all extremely well. That is not the case for the majority of DRTV agencies, however, and many services will be outsourced. Find out what services are offered in house and how well those services will be provided before you make a decision on a particular DRTV agency. The following services are some of the most important services you want to look for in a DRTV agency. Of course, your particular company may need more or less DRTV agency services than the ones outlined here. Keep that in mind when doing your research. Campaign The first and most important service to look for from your DRTV agency is that they are willing to create and manage the DRTV campaign. This is basically the roadmap that will be followed for the DRTV marketing of a particular product. Make sure all aspects of the campaign are covered and that you will not have to worry about how the campaign will be created or managed. Hosts and Script The script for the infomercial is incredibly important and you will want to find a DRTV agency that has experience writing scripts for your target market and about your type of product. Don't hire a DRTV agency that will outsource the script writing to the lowest bidder unless you have worked with them I the past and are well aware of the benefits you will receive. The DRTV agency should also have relationships where they can get recognizable hosts that will fit your budget to host the DRTV infomercial. Fulfillment Fulfillment services are also quite important when it comes to a DRTV agency. You want to work with a DRTV agency capable of assisting with order fulfillment and ensuring that customers receive their orders quickly and with very few problems. Budget Finally, look for a DRTV agency willing to work with the budget you set. All too often a company will set a budget and the DRTV agency will go way over it and the company is left figuring out how to pay it. Consider including specific provisions within the contract that state the timeline, budget, and that no additional funds will be paid past a specific amount should the DRTV agency get off schedule.