Web Design Milton Keynes Content Is King
Any good Website Designer around the Milton Keynes area will tell you that content is king. While you may have an exciting and interesting looking website, you need to be aware of why customers are visiting your site. A well written, knowledgeable site that is regularly updated and contains new articles and plenty of comment will encourage people to return time and again.
While it is important that a site has been properly optimised so that search engines can rank the pages and assess the relevance of information, but more importantly the content should be written for human beings. Previously there has been a tendency to computerised gibberish, loaded with keywords and profitable phrases. While these were great at driving traffic to websites, they visitors soon found little of value to them. Search engines have evolved to become more sophisticated these days and can readily judge whether a site is offering anything of value to visitors.
Make sure you write about things you know, offer advice and support; encourage comments and interaction from your customers. Social networking is becoming ever popular within business circles and building a relationship with your customer is more important than ever. Your customers are a great resource for testing out new lines, developing ideas and building your brand. By writing articles and blogs that stimulate consumer interest you are able to develop loyalty and increased sales.
Many sites these days are reliant on recommendations and referrals by offering the additional service of advice and knowledge you become a resource, a point of referral for a wanting public. Marketing manuals will tell you its hard to attract a customer but easy to loose one. Having a website that is informative and instructive will mean you have a reliable base on which you can build your company.
Whilst lots of backlinks will get you high up in the search engines, fresh innovative content will keep them returning back for more, content is king.