To Advertise, Or Not To Advertise
Nowadays you have endless, no-cost or low-cost opportunities to tell your company's story through the Internet. You can use social media such as Facebook and Twitter to promote your business, usually in a subtle, informative way instead of a shrill call to buy, buy, buy. You can build a fan page on Facebook for your company and attract thousands of viewers, but then you must feed them informative content to pique their interest in your services.
Classified ads, or â¬Åclassifieds, might have been one method to choose from for your advertising needs. Classifieds have been around way before the Internet. The medium may have changed largely to electronic versus print, but your basic, simple classified ad has been around for as long as there have been newspapers and magazines. Before Craig of Craigslist made free classifieds the scourge of the print media moguls, short haiku-like ads had a language all their own, similar to our modern day text messages.
Especially creative have been the personal classifieds with an entire lexicon of their own. For example the following abbreviations, SWF - single white female; DDF - drug and disease free; BBW - big, beautiful woman.
In the Internet age classified ads can be universally searchable, ranging from UK Classifieds to Bangkok Classifieds. In the matter of promoting your business, that could pay off handsomely since borders become non-existent.
You can advertise for free on Craigslist.org or BackPage.com, or you can pay as you go for more elaborate ads. The other advantage of Internet classifieds is that you can put your weblink in the ad for instant lead capture and potential sales. There are also services that will distribute your ad for a fee and will update your ad every month for top exposure.
In today's market, you have a myriad of choices to advertise your products. The question boils down to how much money and time are you willing to spend versus the ultimate payoff of improved sales.