The Evolution of The Washing Machine
Washing machines have been around for many decades already, and in fact, they must be one of the most beneficial of all home appliances. This is exactly why one sees so many outstanding makes on the market, but of course some brands have become more popular than others. One of the most popular makes is the Maytag Washing Machine. Year after year, and decade after decade, Maytag has consistently manufactured washing machines which have become extremely popular with consumers. Much of the company's success is a result of a highly effective advertising campaign which the company ran in the 1970's.
The adverts which ran in 1970's and into the 1980s centered on a bored repairman that wasn't happy with his job because he rarely had anything to do because of the fact that Maytag Washing Machine never break down. Who would have thought such a simplistic series if adverts would prove to be so incredibly effective, and it wasn't long before Maytag had successfully managed to convince the public their appliance were built to last. In fact, the advertising campaign had a similar effect on the sales of all Maytag appliances, and not only on washing machine sales.
Of course the only reason why the advertising campaign was such a phenomenal success is because it was for the most part very true. If it had not been, no number of adverts would have managed to persuade generations of people to go out and purchase Maytag Washing Machine. The adverts got consumers talking, and as any manufacturer knows, word-of-mouth publicity is the most powerful of all selling tools.
The bottom line here is that durability is something the consumer marketplace takes seriously. Ironically, it was a somewhat less than serious and definitely humorous approach to informing the public. But, no matter how great an advertising campaign is, it cannot successfully promote a product that flat out does not deliver on expectations. Well, it can for the short term but only for the short term. The classic Maytag Repairman commercials did not deliver a short term success. These commercials definitely delivered a lot more than short term success. The success lasted decades! Have there been other advertising campaigns that delivered such a stunning amount of success? It would be quite difficult to find one.
Of course, there is a great deal of need associated with purchasing such appliances. People purchase washing machines because the alternative is doing a load of laundry by hand. Needless to say, that would be a very difficult job to do! As such, the need for a washing machine is certainly underscored. However, there is not a need for "only old" washing machine. Those appliances known for breaking down or operating in an unreliable manner assuredly will not be of much value to consumers. Maytag Washing Machine are definitely durable which can be considered their proverbial claim to fame. And this fame was established in the legendary commercials of prior generations. Sure, there were modern variants on the classic Maytag Repairman commercials. They were effective but they did not make as much of an impactl as the legendary commercials of prior decades.