Suggestions for Advertising via Short Form DRTV
Although short form DRTV has been around going on three decades they didn't really catch on as a popular advertising method until the 1990s. The biggest difference between regular commercials and short form DRTV infomercials is that the latter requires a direct method of contact. In most cases this includes an 800 number and even a web URL and/or email address. There are various direct methods of contact that may be used; however these are the most widely used. Although short form DRTV was dismissed as an advertising method by many companies when it was first introduced it didn't take long for big companies to realize how effective it truly is. As a result, there are many Fortune 500 companies that choose to advertise their products with short form DRTV infomercials. For examples, Rubbermaid, DuPont, Toyota, Bissell, Sears, P&G, and many others, have used and continue to use short form DRTV to generate leads and close sales. The fact that such large companies use short form DRTV to advertise their products should speak for itself regarding its success. Many industries benefit from advertising with short form DRTV and as a result advertising via this method is being used even more frequently by companies of all sizes. Some of the industries that take advantage of this type of advertising include credit cards, insurance companies, cell phones, mortgages, satellite television, health care, and more. Although interesting, many of the companies using short form DRTV to advertise their products don't necessarily do so to close sales. Instead, most of the time companies use short form DRTV to generate leads that are then closed through other methods like over the phone, through their website, and maybe even through a retail store. Two companies that have been extremely successful using this method to generate leads include the two competing satellite companies, Dish Network and DirecTV. Remember, one of the most important things to focus on is the effectiveness of your short form DRTV campaign rather than the number of sales you are likely to make. If you focus on creating an effective DRTV infomercial then the sales will take care of themselves. Making sure you target your potential customers when they are most likely to be watching television is important as well as to make sure that your product is priced within their price range. These are just a few of the things you will want to keep in mind before beginning a short form DRTV campaign.