Stop Losing Money on Pay per Click Programs
A pay per click advertising program can be very beneficial to a business but it can also be very draining on a businesses resources. It can build your business rapidly into a money making machine or rapidly turn it into a money pit. Which direction it takes you depends on how well you set up the pay per click affiliate program.
Done correctly, a PPC or pay per click program can also reach your target market quite quickly. You have to be careful, though, because it can also burn through your advertising budget pretty quickly. Many times a click can cost anywhere from $5-10. Enough well placed ads can get you responses but also with no budget in very little time.
Budget and bid pricing has to be taken into consideration, because the more popular a keyword is the higher the price which is not necessary always good.
Keyword research is an very important part of building your success, and one big mistake a lot of marketers do is to focus to much on keywords with the highest click through rate, you cannot be sure that keyword actually matches your visitors and the product you are selling.
Think about it, there is a huge difference between the keyword: "Weight Loss" and "Weight Watchers"
You have to also be careful how you write your ad. You have very little space and you are many times restricted as to which words you can use or are very particular how your ad is phrased. Many times you will not be allowed to use superlatives such as 'lowest' and 'best' in the ad and you might not be allowed to use promotional punctuation marks such as $ or !. Also there may be limits on capitalization as well as many other symbols that are used to try and draw attention to your ads.
It is a fact that only between 2 and 5 pct of all Pay Per Click campaigns made, will be successful and actually make money. Do not lose more money on Pay Per Click, learn from pro Pay Per Click marketers by copying their campaigns and start making money at the same time.