Protect Your AdWords Account - Promote Without Promoting
If you're an e-commerce site then the greatest account structure is to mirror your site product categories. 1 good reason for performing this is that spending budget allocations and spend strategy is set at this account level.
Let's say you're a shoe store with a wide range of shoes for men, girls and young children. 1 way to organize the account is to have a campaign for men, girls and young children. With ad groups for sports, casual, and fashion, and so on. An additional way would be to have nicely known branded men's and non-branded men's at the campaign level and comparable for ladies and youngsters. Once again with ad groups for sports, casual, and fashion and so on.
The thought is to have tightly themed campaigns and ad groups around a certain product with matching keywords related directly to the ad test and ads that link to that certain items page in your website. This account structure improves Good quality Score, improves click thru rate and overall account performance.
The account structure is the framework upon which all future refinements and optimization will happen so it's important to take into account the structural possibilities and take some time acquiring it correct at the quite beginning.
For those that have run an AdWords account in the past for their own web sites, the mention of a separate, a lot more advanced account for those who function as consultants may appear a small foreign. But it is crucial to find out far more about Google's "My Client Center" as it is a crucial portion of the process required to take the AdWords Expert Exam and turn into certified by Google.
My Client Center is essentially the tool that Google offers to advanced AdWords users who presently manage a lot more than 1 account at a time. It makes it possible for larger advertisers who either run numerous accounts for their own enterprise or who function as consultants for several companies to maintain track of every single AdWords account they have open from one straightforward interface.
It is an perfect tool for search engine marketers and optimizers, as well as bidding managers who only maintain track of advertising accounts. Think of it as a master program that compiles all of the data from every one of your AdWords accounts to speed up the method of going by way of every single of them.
Within the My Client Center interface, you can do several points. You can view and work within multiple accounts, even other My Client Center accounts, directly through the interface you are provided. Furthermore, you can run reports for a single account or for all of your accounts, across the board with the My Client Center report feature. You can assign a single login name for your account and swiftly and effortlessly generate new AdWords accounts or link existing accounts together through this interface.
Your normal AdWords interface will still function as well when you begin a My Client Center account if you only want to access 1 account at a time, but with so many integrated attributes at your finger ideas it is rare you will ever need to do so.
It is crucial, even if you do not at present need a My Client Center account, to both recognize what it is for and how it operates.