Logo Travel Mugs: Why Promotional Items Work
We have all received our fair share of promotional items such as key chains, pens, pencils, tote bags, logo travel mugs, magnets and so on. Politicians hand them out when election time rolls around. Banks and doctors' offices purchase promotional pens by the case. At every festival, at every event, people do the best they can to get their free promotional products into your hands. But why? The truth is that promotional products get results.
If you're not handing out custom printed materials along with your competitors, you're missing out on an effective, inexpensive advertising strategy. In fact, your competitors may be getting the upper hand and earning more money than you simply because their logo, their image is in people's homes. Their logo is on ordinary products that people use everyday. Imagine: daily brand advertising simply by handing out an inexpensive product such as a logo travel mug.
Still on the fence when it comes to promotional items? Take a look at the following reasons why promotional giveaways work:
* People love free stuff. When you set up a booth at a function and hand out giveaways, people will flock to your booth to pick up their freebie. When they do, you can talk to them. You can sell to them. You can familiarize them with your company and put a human face to the company name. If you're just sitting there handing out brochures, you will find that most people will pass you by. They don't want to be sold to, but they do want freebies.
* Once you get your promotional items into people's hands, they will use them and remember you. Take for example logo travel mugs. If you give away a travel mug to a coffee drinker, there is a good chance that person will use your mug everyday. They will see your logo daily and so will their family. They may even carry their mug to work. The amount of people that see your brand on just one traveling mug could be quite large. Imagine how many people would see your logo if you gave out 100 or more coffee travel mugs!
* Promotional products endure. If you hand out paper items like coupons, flyers and brochures, they may not even make it into people's homes. The amount of people that will actually use them once they have them in their home is even fewer. Items such as logo travel mugs, on the other hand, will make it home and they will be used.
Sure, promotional items are a little bit more expensive than Xerox copies of your latest sales flyer, but when you consider the results, they are extremely cost effective. The goal of sensible advertising is to get the best results for the lowest price. Promotional products are perfect for the job!
UntitledKim is the author of Discountmugs.com. If you would like more information about Logo Travel Mug please visit http://www.discountmugs.com