Interactive Digital Signage - Getting The Advertising Edge
Interactive digital signage represents the next step to customer satisfaction, by adding a layer of interactivity to out of home digital media. Now businesses can engage their customers in a high impact way.
Many companies have experimented with through the window touch screens; these are used by customers to select media that is played inside the store. Now the traditional dynamic signage uses one message and delivers it to as many people as possible, interactive signage takes a dynamic message and tailors the message to the individual who interacting with the sign.
This type of communications can be tailored to sex, age, specific time and location, this type of advertising gives the customers a voice so that retailer can strengthen their campaign for maximum results.
For any type of communication between retailer and customer a medium is required, no matter if it is a mobile phone or a touch screen. There are three type of devices: integrated touchscreen, standalone kiosks and hand held devices.
Touch is the easiest and quickest way to communicate, these must be easily navigated, otherwise the customer will not use them and the campaign is failed. These units come in all sizes and kinds with one common technology, the displays know where they have been touched, these can turn a standard sign into a touch screen with a special overlay.
These units offer a wide range of flexibility as these can have different input devices added at any time, such as a keyboard then the data captured can be of a wider range. With the increased use of wireless connectivity this can enable a kiosk network to be connected wirelessly.
Nothing is more widely available to the worlds market than a mobile phone, getting potential customers to interact and text a short code in response to a signage campaign in a restaurant to qualify for a discount on future meals.
Technology is here to be used. so I guess we better use it before out competitors do.