How to Remove "Ads by Google" from the Bottom of Ads
This is a little trick I stumbled on quite by accident a few months back, and has increased my CTR from 2%, to over 20% on average over the past 4 months.
It is so simple, yet effective and is definitely BlackHat, and may put your account at risk of being banned, so be warned.
The main put off for many visitors to a site, is the â¬ËAds by Google' on the bottom of all your ad blocks which deters them from clicking. Now, I have a quick trick to remove this from the bottom of the ads.
Step 1. You need to create an ad using the old style google code directly on your website (still a favorite for most webmasters). You may already be using this method, as it still provides by far the best flexibility in terms of layout and colour choices.
Now, say we have a 250Ãâ250 ad. You would have a code block similar to this:
[removed]// <![CDATA[ google_ad_client = "pub-xxxxxxxxxxxxxxx";
google_alternate_color = "#FFFFFF";
google_ad_width = 250;
google_ad_height = 250;
google_ad_format = "250x250_as";
google_ad_type = "text";
google_color_border = "#FFFFFF";
google_color_link = "#0000FF";
google_color_bg = "#FFFFFF";
google_color_text = "#000000â¬Â³;
google_color_url = "#000000â¬Â³;
google_ui_features = "rc:0â¬Â³;
//-> // ]]>[removed]
Step 2. To remove the Ads by Google message, all you need to do is subtract 20 from google_ad_height. In our example google_ad_height would thus be 230.
After this simple change, you will still get the complete ad, but without the Ads by Google message. This has greatly increased my CTR with this simple change, and it works with all the ad block sizes. (I only use text ads btw)
Now, on a more technical note. I am not sure how closely google monitors the parameters on their ad blocks, so I've taken the safe route and instead of changing the google_ad_height variable, I instead leave it as-is and put the adsense in an iframe with a 250 (width) x 230 (height) dimension. This produces the same results, but is easier to get away with.
Even further I have put in safety measures to detect various spiders (google bot, mediapartner spider, etc.) and show the proper 250Ãâ250 iframe for them. This may be something you could consider doing as well.