How to Make Them Stop and Read Your Ads
Postcard printing is one of the best ways to get your message to your audience instantly. With just one page, it is easy for your target clients to read it in one glance. Every little thing that is placed in your postcard print must be in plain sight so that your readers would know right away the type of services and other information you have to offer for them.
However, it is more than just getting your message up front. Your postcard printing needs to make your target readers want to stop and read your advertisement. And more than that, your postcard print should be able to make them respond to the ad and do what you want them to do, which is to buy from you or avail of the services you offer.
There are three ways to make your readers sit up and take attention:
It is all about what you have to offer, and to whom. This means that your message should have value to the person reading your ad. Is your message right to your target clients? Would you offer meat products to vegetarians? On the other hand, would you sell your tobacco to non-smokers? It is the significance of your message that would make them want to take the time to get to know you more.
Even with the best design and attractive postcard print, you will have a very hard time convincing those who do not have a need for your business. So why spend your time and money persuading them? You are better off focusing on your target market and understanding what they need to improve your postcard printing.
Designing your print postcard is like putting on make-up. Too much can only ruin an otherwise simple and pretty face. You do not need to put on too many elements just so you could add pizzazz to your postcard. You would definitely get a lot of attention, but not the ones you need to improve your business.
Just remember that you are dealing with a limited space so you have to make sure that you use it wisely and strategically. Putting too many elements in one cramped area could only clutter your ad and confuse your readers to what you really want to say. Again, less clutter equals clear and obvious idea.
One basic guideline is true for all print ads; there should be consistency in the overall look and feel of your postcard printing. It does not matter what elements you put in your postcard, as long as each one would point to one central idea. Emphasize what is the most important by getting your other elements to direct your readers' attention to your message. The more focused your ad to one message, the better it is for your readers to understand what you are trying to offer.
Before you start your postcard ad, be sure to have a clear idea of what you would want to say to your readers and what would make them want to read it. Eventually, your final goal is to make them want to know more and act on your offer.