× Home

Top Authors Top Articles Why Submit Articles? FAQ

Login Register Forgot password?

history of advertising

By:   |   Jul 08, 2018   |   Views: 15   |   Comments: 0

Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.[1]

free articles directory

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.

free articles directory

Organizations that spend money on advertising promoting items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may rely on free modes of persuasion, such as a public service announcement.

Money spent on advertising has increased in recent years. In 2007, spending on advertising was estimated at more than $150 billion in the United States[2] and $385 billion worldwide,[3] and the latter to exceed $450 billion by 2010.[citation needed]

History

free articles directory

1806 for a traditional medicine called Kinseitan

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE.[4] History tells us that Out-of-Home advertising and Billboards are the oldest forms of advertising.

As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.

Was this helpful?
Thank you!
 
 
 
 

More from Douglas Wright

The Best Way of Treating Aging Skin

Treating aging skin is big business these days with such a large part of the pop...

By: Douglas Wrightl Uncategorizedl Jul 08, 2018 lViews: 166 lComments: 0

The Best Eye Cream for Dark Circles - What You Should Know

If you have noticed dark circles below your eyes, you have probably been looking...

By: Douglas Wrightl Uncategorizedl Jul 08, 2018 lViews: 64 lComments: 0

The Best Anti Wrinkle Products for Anti Wrinkle Skin Care

The best anti wrinkle products in the market should be those designed not just f...

By: Douglas Wrightl Uncategorizedl Jul 08, 2018 lViews: 66 lComments: 0
Add new Comment

* Required fields