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Free Sample Sales Letter - birthday offer

By:   |   Jul 08, 2018   |   Views: 10   |   Comments: 0

If you're in business then now and again you will send a mail shot (direct mail) to your customers whether it be in the form of a flyer, brochure, or sales letter. Turning browsers into buyers is not easy and as you know, most direct mail ends up in the bin without a glance. Knowing how to target your market and ensure your promotion is read is not easy. You could hire a copywriter to write your sales letter for you.

Copywriters are trained in writing sales copy and sales letters but they are expensive, so you may be thinking of writing your own sales letters. If you are not a copywriter writing your own sales letters can be difficult. The good news however is that you can access free sample sales letters online on the Internet and purchase template sales letter packages (also online) often at prices that are less than a single sales letter written by a copywriter.

Below is a sample sales letter that was written for customers of a local restaurant. The restaurant collected the date of birth of all their customers by asking them to complete satisfaction cards after the end of each meal (dining in) as well as other useful details such as address, name, telephone number etc. This data collection enabled them to build up a mailing list.

They used the mailing list to send out details of special offers, promotions and special events.

Free sample sales letters, tried, tested and proven are a great way to save you time and money cobbling together your own sales copy. This sales letter sample can be used as a template for a sales letter to send to customers for whom you hold their d.o.b details. The sample sales letter has been tested by the author with good results, but obviously they cannot be guaranteed.

Free template sales letter sample for use in restaurant trade follows:

A Special Birthday Gift Voucher Just For You

Dear ...................................

We see from our records that you have a birthday coming up and as a special thank you for your loyal custom we wish to present you with this special birthday gift:

A £12 (enter any amount here) gift voucher.

All you have to do is bring in this gift voucher and treat yourself to a lovely meal of your choice from our extensive menu and we'll give you £12 off the total cost of your meal. Terms apply as per your voucher.

Here's what to do:

Invite any family and friends you want to bring along. Please book in advance to ensure we can accommodate you and your guests on your special evening.

Don't worry if you can't make it on the night of your birthday, this offer is valid for a full month!

Call us on ............... to make reservations anytime during the month of your birthday. We'll save one of the best tables for you and your party.

There are no strings attached and no obligation to have anything else while you're dining with us.

Thank you again for your custom

Bon Appetite,

........................... ..................... Restaurant

P.S. Don't forget to bring in the gift voucher during the month of your birthday and receive the VIP birthday treatment. Book early to avoid disappointment.


If you are not in the restaurant trade you might want to adapt this sales letter template by offering something else as a birthday incentive.

With this sales letter was enclosed a golden voucher ( gold paper) with fancy writing. This was a great device to ensure the customer kept the offer. It was very visually appealing.

For more free sample sales letters visit http://www.template-sales-letters.com

Free samples and details of how to write great sales letters http://www.template-sales-letters.com Leah Gray is a Freelance Article Writer and copywriter.

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