Cocooning: The Next Generation
According to sociologists, the trend of staying home to watch rented movies, concerts and other multimedia offerings started in the eighties in the United States, specifically. The US was the bulwark of entertainment because of Hollywood and countless small cinematic outfits; there was never a shortage for new movies. People responded to the large supply of movies, accordingly. Sociologists even coined a term for the phenomenon when it was first observed before the 90s rolled into place: Cocooning.
Instead of going out on Friday nights to socialize, drink or just generally have a good time, thirty-something folks of that generation began to settle indoors more. They rented video cassettes (usually three times a week) and just stayed home. Cocooners were literally glued to their living rooms, comfortably enthroned on their soft couches. By 1985, Americans had already spent a whopping 1.7 billion dollars on renting or buying home movies!
Today, the Cocoon syndrome is stronger than ever. With the emergence of DVD and video game rentals online, people no longer find any reason to actually venture out of their homes in search for entertainment. Coupled with the global recession and scarcity of good money-making opportunities, it seems that renting DVDs is becoming a more practical alternative to burning even more cash and credit for â¬Åentertainment expenses.
Not to mention that the Internet has provided a growing number of users, both young and old, a way to watch and download whatever they wish in the comfort and privacy of their own homes. This trend has set the stage for future generation to cocoon themselves even more indoors with little or no visits to the outside of their own commuinity.