Choosing a DRTV Agency
The idea of choosing a DRTV agency probably sounds really easy. Simply search the Internet for a DRTV agency in your area, meet them, hire them, and get started. It's as easy as that, right? The truth of the matter is that choosing a DRTV agency is considerably more difficult and requires careful consideration and review. Not giving your potential DRTV agency enough review up front could result in big problems down the road. Things to Ask Choosing a DRTV agency is much like hiring a new employee. There are many things you want to be sure of up front, like their qualifications and experience, their dedication to your DRTV campaign, and more. For example, it is important to find out how much experience the DRTV agency in question has with your target market and the product line in question. For example, if the DRTV agency has 15 years experience working with the exercise equipment market and your new product is a type of exercise equipment then that particular DRTV agency will have the experience you are looking for. Ask about campaign management, too, and who will be in charge of your campaign. You will need to know who your point of contact is and if they are willing to work with you to make your campaign a success. It is also important to find out the communication style of the DRTV agency. What that means is each potential customer should learn up front how the DRTV agency communicates and if that style of communication meshes well with their communication style. It's important to ensure the customer is well understood and that the DRTV agency is able to communicate in an open and honest way. Communication style also includes frequency of communication. Any company hiring a DRTV agency to work for them will want daily reports on the DRTV campaign's progress and any potential problems that may arise. Learning the communication style of a DRTV agency up front will help you decide if it is the right agency for you.