Chiropractic Marketing - The Key To Better Chiropractor Marketing Results
If you have been a chiropractor for any time at all, you certainly know that building a successful chiropractic practice is conditional upon the ability to bring in high-quality patients on an ongoing and predictable basis.
Of course, saying it and doing it are two very different things.
All over the country and around the world, chiropractors struggle to bring new patients into their practice in every month. If you're one of them, you've no doubt tried your hand at more techniques, strategies, and "magic-bullets" than you care to admit.
For years, so called chiropractic marketing experts have promoted the use of overused and outdated strategies like free reports, spinal screenings, and other lead generation techniques.
What they fail to admit is that LEADS do not equal PATIENTS.
To make matters worse, generating leads is difficult and costly enough. The second half of the equation - that is, converting them from skeptical leads into trusting and loyal patients - is just as costly. And just as challenging.
So is there is an answer to this chiropractic marketing puzzle?
Is there an easier, faster, less effort intensive way to advertise that prompts high-quality, longer-term patients to eagerly pick up the phone and set appointments?
In fact there is.
It's an answer that's quietly being used by a growing group of chiropractors with strong and consistent results - when the economy is trending up, down, or sideways. Best of all, it's not outdated or sleazy or hard-sell (in fact it's quite the opposite).
And rather than most chiropractic marketing techniques that are centered around lead generation, this is focused on attracting actual patients - people who are ready to visit your office for actual care rather than free screenings.
The first key to more effective chiropractic marketing: is creating a strong connection with specific niches of the population; people who have a particular, and often chronic issue that makes them more receptive to chiropractic care -- migraines, disc herniations, arthritis, and fibromyalgia, for example.
You see, marketing chiropractic "in general" is simply far too broad to make any real connection with people or tackle their emotional hot buttons.
And frankly, this is a vital step to grabbing someone's attention and encouraging them to deal with what's bothering them.
That's because, more than simply targeting unique prospective patient groups, the key to effective chiropractic marketing is that it needs to be empathetic, rapport-building, attention grabbing, and should utilize the all-important element of "social proof."
Social proof illustrates how others faced with the same situation have been helped, or are being helped by you or by a particular treatment.
*Â Effective chiropractor marketing doesn't sell - it speaks to.
*Â It doesn't directly promote your practice - it promotes a specific treatment.
*Â It doesn't push back the need for care - it earns patients NOW.
*Â It doesn't hype - it illustrates real people, real results.
Is what you're doing today to market your practice bringing in consistent, predictable, and quantifiable results?
Does it yield results quickly keying you in to the return on your chiropractic marketing investment?
If not, regardless of what the so-called experts may have been telling you for years... there might just be a better way to promote yourself and your chiropractic practice.