Blogging For List Building Traffic
Do you have a blog? If you're an Internet Marketer, and you don't have one, why not? Is it because you're afraid that you can't write? Is it because you're afraid you don't know how to set up a blog? Is it because you don't think you have time for a blog? Well, you're wrong on all three counts. You're wrong!
Everyone interested in list building should be driving traffic to squeeze pages, and blogs are an incredibly easy way to do that. First, search engines love them, so if you start a blog and make an entry every day, you'll soon get ranked highly, if you stick to a theme and use keywords in your posts that show the search engines: "This is what my blog is all about." It doesn't take very long, either. One of my blogs came out as a PR5, the first time it ever got page rank, and for those of you who don't understand the significance, it's great!
When Google appoints page rank, it depends on lots of factors. I don't want to get into that now, but let's just say that a PR5 will show up better in search results than a PR0, 1, 2, 3, or 4. And for that reason it will get more traffic. The goal is to get your blog into the first three pages of results, the first page being the most desirable, with the top spot as your bullseye. That position gets the most traffic of all.
But let's adress those issues that are stopping you.
You think you can't write:
Well, everyone can write and there are lots of good courses out there to help you learn to do that. Get one and study it. Then, set aside one hour a day to start writing. Don't do another thing, except stare at the blank screen, until you get some words down, even if you're only outlining an idea. If you make this a ritual, it might be hard for the first day or so, but eventually, you'll train your brain to realize that "Doh! It's 9 o'clock. I have to be writing." If you can't afford a whole hour to start, try half an hour or even just fifteen minutes. You'll be amazed at how much you can get done, when you have that "special" time set aside. After you've been doing this a while, you'll probably write a blog entry every day. It won't happen at first, but it will happen.
You can also find interesting tidbit on the web, and put excerpts from this stuff on your blog, too. Just be sure you aren't plagiarizing. If you want to post more than 10% of the total words in the work, then, get permission from the author first.
Or use an article from one of the directories because they are free to print, as long as you keep the author's information intact. Use the work in its entirety, including the author's resource box or bio box. Then add a paragraph of introduction to the piece and a closing paragraph and "wrap" the article with your own words.
But if you just are dead set against writing or you feel that you don't have the time it takes, hire someone. You can find people on places like Elance.com and Craigslist.com who will do the writing for you. These are "ghostwriters," who not only sell you the article, but they sell you all rights with it, as well. That means you can put your name in the byline, you can change the article as you see fit. You can sell it and keep the money. If you have the ability to pay, ghostwriting might be your solution.
You don't know how to set up a blog:
Not many people do! But it's not a problem. If you are hosting on a cPanel server, WordPress can be installed easily by a great installer program called Fantastico. Just go into your cPanel account, and click Fantastico. Then, a whole bunch of options will probably come up. One of them will be "install WordPress blog," or something like that. You fill in a few blanks, and voila! You have your own blog. Editing the templates are another issue, and that may be a bit tricky for you, if you're not familiar with HTML.
So, if you don't know how to do these technical details, hire someone to do it for you. You can find them online, too, at places like RentaCoder.com. Tell them what you want done and pay them to do it for you.
You don't have time for a blog:
You don't have time NOT to have a blog. Blogs are great for many reasons. First, as mentioned above search engines love them. By placing a link to your main site on your blog, you're getting a one-way link back to your site, too. That's also great for search engine optimization because search engines look at links like votes. The more one-way votes you have, the higher your site will rank. But the best thing about a blog is the traffic you'll get. Sign up for some Web2.0 sites, like StumbleUpon, Del.icio.us, and Spicy Page, and book mark your posts there, too. You'll get tons of traffic!
The whole thing is that having a squeeze page alone won't help you one bit, if nobody knows it exists. Of the bazillion web pages out there, you need to take action to see that your page is noticed. You need traffic. Blogs are great for traffic! Set up a blog and watch your traffic grow, almost overnight.