Anchor Text And Affiliate Marketing
When you are using articles to promote your affiliate program you will, I am sure, include a link to your affiliate program in your signature. The link is great, and will get you some recognition.
However, there is a secret technique you can use to promote your affiliate program and get more traffic.
It is called Anchor Text.
Huh? What's that you might ask.
Have you ever been to a website and seen some normal words like these that are in fact a hyperlink to another website?
That's anchor text.
It is where you use specific keywords as links to your page.
Now, why would you want to do that?
Most of the search engines pay particular attention to what words are used to link to your web site. They then decide that because these words are used to link to your site, they must be relevant to your website.
So, by using the keywords you want your site to be found under as your anchor text, you will gain more relevance in the search engines and boost your rankings. This means that you get more free, organic traffic from the search engines for your affiliate program.
It's an incredibly simple technique, but is very powerful and effective. It can cause your website to rapidly climb up the search engine and be listed very high.
Of course, in order for you to effectively use anchor text, you need to have done your keyword research and know what people are searching for and what keywords you want to be ranked for.
Once you have done this research, you will also need to include the keywords in the page that you are linking to from the anchor text. This will help convince the search engines of your relevance and importance for those keywords.
The best tactic is to have different pages for each of the keywords. Rather than have one set of keywords point to a generic page, if you have one keyword points to one page that is rich in that keyword, then you will get much better results much quicker. The search engines will think you are much more relevant for those keywords and you will have a higher ranking.
So how does this apply to your affiliate program?
If you know what keywords you are using to promote your affiliate program, then you can use them as the anchor text for every link to your affiliate program, whether it is from a forum, a web page or an article.
Just using "affiliate program" as your keywords will not be enough to get you a high listing as so many people will do this.
You want to be niche specific. So if you were in the dog grooming business you may use "dog grooming affiliate program" as your keywords. You may even want to be more specific and use "New York dog grooming affiliate program".
Anchor text can help you race up the search engine rankings and get more organic, free traffic to your affiliate program, which will help you recruit more people to promote your products.