Affiliate Network and Web Development
Before the advent of commercial web sites, many web fanatics produced content and web sites for no particular reasons. There was more experimentation than an intended purpose to hit the jackpot.
Unfortunately, the first phase of web development was not properly documented and the evidences and records we have today are too meager to prove anything. We cannot for sure say as who were the pioneers for developing the first true commercial web sites. What we know is that a decade before the end of the last century, designers and developers produced countless web sites with different features being highlighted.
In the second generation of web development some refined business models over the existing crude ones were developed. However, success was short lived and projections proved to be gross miscalculations.
Leaving aside all that happened in between, today commercial web sites are highly valued. The site owners are racing towards the success with entirely new game plans.
The purpose of this article and text is to explain affiliate marketing and the services of network with the web developments in the backdrop. Affiliate marketing was born after Internet marketers entered into agreements with the advertisers to market their products. The developers or to be precise the owners of the web sites took a new position, that of a marketer and started promoting and selling the products of the advertisers.
The first affiliate networks realized early the need of some system to track the advertisement viewing and its impacts. Luckily, solutions for the same could be provided with computer software that monitors all activities on the web page. As such it became the secondary service for the affiliates or publishers and primary for the networks to provide tracking solutions to the advertiser.
Affiliate networks have also made a name for themselves by attracting merchants and service providers from different domain and industry sectors. It is the affiliate network that has to do the convincing. affiliate network play a vital role as intermediaries and their services are much required for the smooth functioning of affiliate marketing. This is the story of early web initiatives and the advanced business models you will find today.