Affiliate Marketing: the 3 Main Players in the Successful Affiliate Equation
You will need to understand the big picture of the affiliate marketing model so that you will be able to take the correct action. This is to ensure that you will not waste your time and effort if you take the correct action. There are 3 key players that exist in a successful affiliate marketing equation.
The 1st player is the Buyer. These are the customers who are facing problems and they are looking for a solution that will solve their problem fast. Most of the time, they are willing to spend money on information if that information will solves their problem fast.
The 2nd player is the Merchant. He will be the information product creator who will do his research on the problems that the market are facing and create a product out of it. He will be focusing on selling the product to the buyer.
The 3rd player is the affiliate marketer which will be you. You will act as the middle agent between the Buyer and the Merchant. You will provide some information to the Buyer with some information that they want and you will do something to make them more curious about what you will have to offer. Once they have trust in you, you will promote the Merchant's product to them where you will receive commission of they purchase the product.
These are the 3 main players that are inside a successful affiliate marketing equation. All of them will have to play their part before you will have a successful online business. Remember your role as a middle agent which is to build a relationship with the Buyer so that they will trust you and purchase the affiliate product which you are promoting to them.