Affiliate Marketing Strategies: Advantage Advertisers
Affiliate marketing services can be winning business propositions for both the parties - the merchants and the marketers. Affiliate networks are running in hundreds to make such Internet based marketing services to people in search of sources to make income and raise revenues. Affiliate networks are nothing but 'meeting points' of
1.Affiliate marketers who join affiliate programs to market and earn fees.
2.Advertisers or merchants who launch programs to hire marketers for endorsing their products and pay them only when the traffic gets generated.
Affiliate marketing is flexible, risk free and easy to generate income due to its ease of working schedule, convenient working options from home and ease of availability of required resources on the Internet. Following reasons explain the best why from big enterprises to independent marketers are resorting to the affiliate marketing services -
1. Minimum Upfront Costs - launching an affiliate program does not involve advertisers in paying any initial investments. Advertisers do not need to pay any upfront fees to the networking companies to publish their program on these networks. Merchants need to pay when they start getting traffic flowing to their sites. Moreover, most of the advertising techniques followed in affiliate marketing are banner ads, textual links, email marketing ads, pay-per-click ads etc. Advertisers can allocate expenses for these kinds of advertising campaigns too.
2. No Requirements For Dedicated Sales Staffs - With affiliate marketing services bringing competent affiliate marketers to an affiliate program - merchants do not need to hire full time sales associates and take burden of paying them for 365 days. Commission payments in affiliate marketing depends upon programs they choose to use. Therefore, merchants are not liable to pay fees until and unless they get traffics or get sales deals converted.
3. Pay per performance and pay per clicks - merchants have options to choose commission payment model as per their business targets. If they aim to generate traffic through marketing, they can choose pay per clicks or action based programs. Else, if they are strictly vying for generating sales or leads, they can launch a pay per leads or pay per sales affiliate program.
Other reasons why today's merchants use affiliate marketing services are free traffic, higher Search engine rankings, free software and ad tracking support and many other.