Affiliate Marketing Program - the Real Stuff
Despite much hype about affiliate marketing few people know about the gist and how different tasks are executed in affiliate marketing. The very basic information of the affiliate marketing program is missed by most of the people and they get along, all the time with this thought that they are the champions. Let us discuss about affiliate program and test your knowledge and understanding of the same.
Affiliate marketing program is much like a software solution. You must have heard about various CMS (content management systems) and CRM (customer relationship management) software solutions. Similarly, affiliate marketing program is software and is often sold by the software development companies to online traders and affiliate networks.
Affiliate networks host the software service on their web sites and allow the merchants and web site publishers to make their accounts in it. Once that is done, the merchant can allow some advertising material to be hosted and be available to the web site publishers. Web site publishers or affiliate, once they log in their accounts, they get access to the advertising material of the advertisers.
Usually, there is a code generated for the advertisers content, say a banner. This code is copied to the web site of the publisher. In case the network has the advertisement serving program, the copying and pasting of the content is automated. The code also has strings for tracking. As the content gets published on the site of the affiliate and received clicks, the information gets stored and is forwarded to the account of the affiliate and merchant. There may be different display boxes calibrated for displaying the payments payable to the affiliate and those to be paid by the merchant.
Affiliate marketing program also refers to the entire task of promoting for the advertiser. Prior to the advertising, the publisher and advertiser have to accept the terms and conditions as are put forth by the service provider. These terms include the earning commissions, the model adopted, the mode of payment, etc.
Affiliate marketing program have been successful in providing timely advertising and promotions related solutions to the online advertisers and the publishers. Their demand in the market has been increasing in the last few years.