Affiliate Marketing Mistakes to Avoid
Affiliate marketing as a great business that can provide you with a decent income whether you do it full-time or part time. It depends on how you maintain it as a business. It also has its disadvantages where you can easily fail and make mistakes.
There are some common mistakes that affiliates can make and knowing them is a great starting point in order to avoid them. Here are a few of those common mistakes made:
Signing up to every affiliate program available:
There are so many attractive affiliate marketing programs available that it's easy to get lost in all the promises of high commissions paid out. It's so easy to sign up to these programs, all it takes is a few clicks and you're in. Before you know it, you've signed up to more programs than you can ever manage. The more programs you sign up to means the more diluted your marketing efforts will become. This leads to less consistent sales and profits. The trick is to have the discipline to hold back on signing up and know your limits. Wait until you have given your last affiliate program a decent marketing promotion run.
Imagine running three very profitable affiliate programs. Make it ten much less profitable affiliate programs and you will get the picture. All that effort for almost nothing. If you don't have the focus on running your progams well, it will be counter productive to sign up for more opportunities that pop up.
Start from the start:
Begin with one affiliate program or maybe go for as much as three. You could also ensure that these programs blend well together and are related in some way and do not simply over crowd your site or blog. Promote these programs using the best traffic generating methods out there like article marketing, ppc, press releases, social bookmarking etc etc.
Choosing the Wrong Product:
Pick an affiliate program product that you actually like and believe in. Many affiliates make the mistake of choosing the products because they are supposed to be hot or have an attractive commission, not because they are interested in them and are excellent products. Choose a product that is useful to your target market and make it popular and a high seller.
It's not easy to be sincere about a product that you don't like and do not believe in. You will quickly lose respect and credibility after a few sales are made. It's a good idea to actually purchase the product yourself or even ask the product owner for a free copy. You need to know the product inside out, this will pay off in the long run as you promote the product with enthusiasum and total knowledge.
The super affiliate marketers that you hear about, most of the time will purchase the products they are promoting. This gives them an inside view and they can give an honest and expert review of the product. This review gains a lot of credibility that leads to more sales for the affiliate. That is why they are super affiliates. They are trusted.
Directly copying and pasting content:
Building a decent website or blog involves dedication. If you want to gain credibility and trust, copying and pasting from other sites will not work at all.
The search engines will not tag your website as an authority site in your niche. To the major search engines content is still the king. You need to create, or have created for you, unique content that is available nowhere else online. Update your site consistently and the use good, high search, and relevant keywords are also a must.
Good search engine optimization, expert product knowledge, trust and credibility can mean the difference of thousands of dollars in your affiliate marketing business.