Affiliate Marketing - a Few Tips to Increase Your Conversion Rates
Marketing affiliate products on the internet is a great way to boost your income whether you in it part time or a full time marketer. Finding the right product and program will get get you halfway towards a successful marketing campaign. You will have to fine tune your sales approach to ensure that your are capturing your visitors and converting your traffic into sales.
One important aspect of converting you customers is a well design sales page. A good sales page must present a problem, a solution, and a call to action. When choosing a product you should always make sure that the capture page can close the deal. If the capture page can not convince you to pull the trigger, chances are your visitors will not find it interesting either. The wrong sales approach can kill your marketing efforts causing you to waste time and money.
Picking the right product also plays a big part in your conversion rates. To give yourself a better chance, you should pick a product with a higher gravity. You don't want to pick a product that every other marketer is promoting but on the other hand picking a product that is not in demand will destroy your conversion rates. The combination of a high gravity product with good sales page is affiliate magic.
To maximize your efforts select a product with a higher commission rate or one that
provides a residual income opportunity. Making more money on each sale will give you more flexibility to invest in better marketing tools. Being able to re-invest into marketing your products gives you more exposure and higher probability of making sales. For example if you spend $100 dollars in a PPC campaign and make $300 dollars in sales, you're creating a great cash leverage system.
If you are using article marketing to promote your affiliate program, you need to use your article as a teaser. A good teaser article should provide a problem, give hints of the solution an direct the reader to the sales page for the closing. Using an article directory for a sales pitch to your product or service will lead to your article getting rejected. There is a fine line between a recommendation and a sales pitch. If you are confuse about the two you can hire a professional copywriter to write your articles.
A well optimized affiliate products home page that promotes several niche products that are related also can increase conversions. You don't want to promote more than five products, but giving your visitors a choice of products will create more sales. Place an autoresponder on your site to capture visitors email address that do not buy from you initially. Most customers will not make a purchase until the seventh time viewing a product, so creating an email campaign of at least 7 follow up messages will increase your chance getting a sale.
A well constructed promotional campaign takes a time, effort, and some crafty marketing. To keep your click-through rates high, take the time out to improve your skills. Split test your ads to find out which ads are producing the highest conversion rates. In the end the efforts you put forward will reflect in your conversion rates.