Affiliate Marketing: 3 Top Tips to Avoid Affiliate Marketing Product Picking Disasters
Affiliate marketing products.....so many choices, so little time. You may be wondering, where do I begin? Well, here are my top three tips to help you avoid choosing the wrong affiliate product. By using these tips, you could save countless hours and possibly hundreds of dollars by picking the right affiliate product from the beginning. Your head and your wallet will thank you.
Don't Pick the Product just Because You Like It
Listen. No one cares if you like the product and how much it's changed your life. Customers want to how the product can help them either create or improve a pleasurable experience in their life. Or if the product can help them avoid some sort of pain. If he or she cannot find any use for the product, meaning it doesn't add any benefit to their life, it doesn't matter how much you like it. You can have a fancy website and spend a bunch a money on traffic. It'll be a waste of time and money if your customer doesn't want or need it.
For example, I once was promoting products for a weight loss company. I did all the workouts dvds and drank all the shakes. I lost close to 50 lbs! Amazing some would say. How much product did I sell? Very minimal. No one wanted the stuff. I couldn't even give the stuff away. Part of the reason for my failure was marketing to the wrong crowd. Which leads me to my next point.
Spend Time Doing Niche Research
Instead of just choosing an affiliate marketing product off a list and basing your decision upon your feelings, do actual research. This is where keyword research comes into play. Use Google adwords to find out how many people are searching for this topic. Look on the web to see how many sites you can find relating to this niche.
One way to search is to go to Google. Type the niche keyword + affiliate program in the search box.Â How many affiliate programs pop up when you type in the key word? The more you see the better. Learn to go where the demand is. Find out what people want and then give it to them.
Don't Use the Commision Structure as the Leading Factor in Your Decision
Most affiliates look at the commission first. If it's over 50%, they get really excited. But this doesn't mean a thing if there's no one to sell the product to.
The truth of the matter is, most top affiliates consider many other variables besides the commission. One important one is overall profitability. If you get 50% per sale but there's only 20 people in the niche, how much money is that? But if the commission was only 15% but the niche was 200,000 strong, doesn't that make a big difference?
Wake up and smell the crisp dollar bills. Downplay your emotions and go with more factual based information. If you look at how profitable a product is first by doing niche research to find out how many customers are waiting, you're bound to pick a better product from the start. No more wrecking your brain over poor conversions and crying over spilled milk (in this case wasted money).
Of course picking the right product is just half the battle to becoming a super affiliate. There a many more secrets that top affiliates use to propel their business to the next level. Fortunately, a full list of these tips are ready and waiting for you if you're ready to experience a new level of success.