Ad Tracking for Affiliate Campaigns
When it occurs to you that ad tracking is the next step in your evolution as a pay per click marketer, it is time to pat yourself on the back. You are about to begin a journey that has been traveled by all the super affiliates who use PPC advertising. In fact, for a great many of them, tracking is the sole reason they are now able to call themselves super affiliates.
More often than not, the thought of performing ad tracking is intimidating to affiliates. After all, instead of simply creating your ads you must now ensure that there is some way to track every click as a prospect travels from advert to landing page to sales page to (finally) the Thank You page shown at the conclusion of a sale.
This can only be done by adding a tracking ID of some sort to the URLs followed by the prospect as they advance through your campaign path. The often suggested course of action is to add a unique tracking ID to every keyword used to drive your adverts. This is not difficult in principle, but the devil is in the implementation and the post-sale analysis.
If your campaigns contain hundreds of keywords, or even thousands, the prospect of creating unique tracking URLs for your campaigns can be daunting. Then there is the task of analyzing the results when you retrieve your commission reports from the affiliate networks. Obviously you need software to do as much of this for you as is possible. But which software?