5 Consumer Trends Affecting Marketing and Advertising
Times have changed. It's uncommon for children to play outside anymore, with their Xboxes and Angry Bird on their iPads. Advertising and Marketing has also gone a long way from boring black-and-white billboards. Now you have digital billboards, train advertisements, holograms and motion-sensor ads to help capture your audience. But it's not only technology that has changed, the consumers have too.
1. Social media
According to statistics, 90 percent of consumers trust recommendations from people they know and 70 percent trust other consumers' opinions posted online. People are more likely to listen to what their friends and families think rather than corporate marketing messages. This is also the reason why advertising and marketing in social media platforms have risen lately. Social media allows businesses to connect better with their consumers and to promote their products in a more personal way. It's also a great way to gather consumer feedback to help you promote or improve.
2. Consumer-centric culture
Industries are becoming more and more client or consumer-focused. Consumers now have more control as businesses begin to prioritize their consumers' needs and preferences when it comes to their product. From products, services to even advertisements - it's all about what the consumers want and think. This stands a reason why businesses involved themselves into trends of Out of Home Advertising because it captures audiences in a more consumer-centric way. It's better since business will be able to better meet the demands of the consumer in a cost-effective way; this lessens the mistake of creating ineffective advertisements.google_ad_channel = "7940249670, " + AB_cat_channel + AB_unit_channel; google_language = "en"; google_ad_region = 'test';