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3 effective steps for blog search engine optimization (SEO)

By:   |   Jul 08, 2018   |   Views: 15   |   Comments: 0
Everyone knows how to start a blog. But do you know how to promote a blog?

Starting and promoting a blog are two different matters. Starting a blog is easy. Anyone who knows how to write and start a blog. Just keep writing and posting new content. But the problem is, who is going to read all that content?

That is where blog promotion comes in. You need to learn how to promote your blog so that your content can attract the right audience. This is a skill that can be learned. For instance, you can promote your blog using SEO (search engine optimization). Here are some SEO tips to help you get started.

Tip 1: Do keyword research.

Tip 2: Take care of on-site optimization.

Tip 3: Build back links.

Tip 1: Do keyword research.

Don't just write and write with no regard for keywords. Visitors use search engines by entering keyword phrases in the search box. That's how your blog will appear in the search results. So make sure you do your keyword research properly before writing. The goal here is to make sure that the keywords that you use will generate traffic for your blog. Write your content based on keywords that you know your visitors are using to conduct searches. That will help bring more traffic to your blog.

Tip 2: Take care of on-site optimization.

Most blogs are already search engine optimized. For instance, you find that the post title tend to appear in the HTML title tags. The URLs are also search engine friendly. If you use Wordpress or Blogger, there is little you need to do. One thing you need to take note of is to use proper anchor texts in your links. These links may point to another page on your blog. Instead of using words like "click here", use the keyword phrase as anchor texts (e.g. "make money online").

Tip 3: Build back links.

This is the part where most bloggers stumble. Since you don't own external sites, how do you get other websites to link to you? As a blogger, you need to learn how to network with other bloggers. You can visit other popular blogs and start posting comments. When the time is right, and you feel that you know the owner well enough, you can approach the owner and ask for a blog post exchange. A blog post exchange means that both of you write something with each other's links in it. That way, both parties win.

The reason why you need to build back links is that search engines rank sites according to the number of back links you have. The more links pointing to your site, the higher your rankings will be. Higher search rankings will lead to higher levels of traffic. Now you can write to your heart's content and know that hundreds of visitors will be reading the content daily!

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