Using Product Recommendations to Improve Your Own Affiliate Marketing Program
If you are a newbie to affiliate marketing, don't worry. Every affiliate marketing expert had to start somewhere and if you are willing to invest time in learning and studying various strategies, there is no reason you shouldn't be a success too.
There are various ways to increase your revenues in affiliate marketing, most of which can be learned easily. Product recommendations are a very important way of increasing your bottom line and sales figures. A lot of marketers know this already and are putting the knowledge to use.
If someone visits your website and trusts you, they will have faith in your recommendations. You should be careful of recommending too much though since your credibility will soon wear thin, especially if your visitors do not consider you to be an expert in whatever you are recommending. When reviewing a product, do not be scared to mention bad points too. Saying only the good points makes your review look like you will claim anything just to get your commission. Realistic reports are better and a true expert knows that they must mention pros and cons and be as honest as possible in their reviews.
Have you heard the saying, "price resistance diminishes in direct proportion to trust"? This means that if your visitors do not have much faith in you or your reviews, they are unlikely to want to spend a lot of money on the products you have reviewed. If, on the other hand, they think you have been honest, they will be more likely to get their credit cards out. There is a lot of competition on the world wide web and if someone does not like your recommendations for whatever reason, they can be on another website within seconds and you will have lost them.
To encourage visitors to trust you, you need to offer new and unique solutions. Have testimonials and proof on the site from respected personalities in related fields. Offer guarantees. Steer well away from hype. A low key and confident approach is far better than hype. People are getting wise to hype now and will pick up on your desperation to sell the product. Be cool. Be self-assured. Be honest. People are not stupid and might already know the facts you mention in your review. If you lie about one thing, they will mistrust the entire recommendation and go elsewhere, so be very careful.
It is a good idea to give promotional freebies when you are recommending a product. Not many people do this with affiliate products but there is no reason not to try it.
Before recommending anything, you should really test it out yourself. This might give you some good ideas about the recommendation. If you are honestly impressed with a product, it is so much easier to recommend it and come across as being delighted with it. If you promote one piece of junk, this destroys the visitors' faith in everything you promote. If you work hard to create credibility, do not let one error spoilt that.
Try to recommend products you are totally satisfied with and have complete confidence in, testing them before you start the promotion. If there are any questions, you will know how to deal with them. Look at your potential market and your strategies. What do people want to know about the product and what is the most important thing they should know? You need to develop a plan of action then implement it.