The Insurance Market Online
Think of how to be recognized by the majority of consumers in the fastest way possible. If you answered the Internet then you are close to using the internet in creating a steady stream of leads.
The Internet has a wide market for billions of consumers. In order for you to increase your site's traffic you would need to have organization and strategy within the niche of business you have. If you are selling insurance, you want to focus each site on one type of insurance you are selling. Or on one type of insurance. You don't want to be all things to all people.
With all the insurance hype available in the internet, an insurance website exposure online versus all other insurance companies makes it tough. In this case, you will also need keywords to help identify your site and specify your potential customers' needs.
There is a tool online called Overture which works effectively in generating traffic. Overture is a search engine, only which uses pay per click to generate traffic for your site. So for your insurance site, you can come up with a keyword that you will need to buy from them. Choose keywords that are very specific. Search for a more specific keyword most related to your line of business. You don't want to choose keywords that are general like "health insurance". They cost too much. Include a city or town in the keyword.
Remember that you can build and manage your own insurance website inexpensively. All it will take for you is the determination to continue with what you want to happen for your website. Don't be intimidated with the technicalities, there are recommended sites you can use that can help you build a website according to your standards.