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The Importance Of Keywords.

By:   |   Jul 08, 2018   |   Views: 0   |   Comments: 0

The most important ' component ' of a web page, if it concerns to come high in the search engines, are the so-called keywords. A keyword is a word (or range of words) where people are looking for in the search engines. If people want to learn more about horses then they type in the search engine e.g. "horses". If someone wants to learn more concerning web hosting they type "web hosting". Therefore both "horses", and "web hosting" are keywords.

It is very important that you know which keywords are important for your Internet site. Thereby it is not important which keywords you yourself find important, but which keywords potential visitors will type into the search box when they are in search for information which is on your site to find.
Even afterwards take the time to think about concerning the keywords: "what would an average person type into the search engines box?". Make a list of all these keywords.

For example:

- concours - feeding - hippiqué - horse

- horses - horse-riding - horse-training - jump - rider - riding school

After you have considered as many relevant terms as possible it is also important effectively to know how many people search on your keywords. Usually the search engines do not give you this information for free. There is however a good Internet site which is specialised in this matter: Wordtracker.com. At this Internet site can look up you for free how frequently there is searched on certain keywords in Altavista. That gives of course no complete picture but it gives an useful impression. It is, however, just a bit an experiment before you get results, but that is worth it!

That is however not yet everything: Wordtracker.com give you also information about how many competitive Internet sites there are with your keywords, and therefore how much chance you make and how high you can come in the search engines. This is extremely valuable information! If you want to know what your keywords are doing in the other search engines you can conclude a subscription at Wordtracker.com, then you have enormously much extra information on your keywords which is in the free version not available. After your visit to Wordtracker.com. you know exactly which keywords are most important.Place these keywords on your list.

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